In the midst of all the election melodrama and news feeding in from all our ailing traumatic neighbors , "Namma Bengalooru" too dealt with its own share of limelight from none other than President Obama himself!
Obama's address did Brand Bangalore great deal of justice when he opted to equate Bangalore in India and Buffalo in NY. Brand Bangalore, which until the previous dawn was possibly known to just a billion-plus people,today is known to a billion more than that. Probably Search engines like Google found it rather knotty to manage the influx of the keyword "Bangalore" and the searches may have touched new acmes already!:P Bangalore on the other hand has altered on a day-by-day basis.From being a lazy,laid down city for the retirees and old-age elites where everything died down after the twilight, everything now seems to awake everybody out there as the sun dawns in the US.
Bangalore today pockets a big chunk of the overall IT grocery and IT services exports revenue.A huge clump of the most tech-savvy men in India and a whole bunch of intellects make their living here.Recession,meltdown or boom, Bangalore is just taking colossal leaps in full throttle. A summer is by our sight where our ear drums will be filled with metaphors like "Bangalore of the West" ," Bangalore of Europe", etcetera ;) From a brand standpoint,what Obama has helped for Brand Bangalore is a great piece of marketing,publicizing and selling, all amalgamated in a single cloth! Thank you Mr President.
Fun aside,Does Obama's address meant every company that drove out from the US in the name of outsourcing and grace to India and elsewhere were just willful tax-evaders? Nothing else, no other purpose? What does his speech meant for all the BPO workers worldwide? That's a long debate which moves on with a clock. Best left for another occasion...
11 comments:
Very well written :-)
@Dreamweaver
Thanks alot..BTW, Yaaru anta gottaglilla..:)
Nicely written dude:)Bangalore's geting bigger and better power!Obamange hedrike aagta ide adke ;) and Bangalore Royal Challengers Rock!!!
@Chethan
Haha..RCB always rocks! well ya, the city that made butterflies run in Obama's tummy too is bound to be potent!Beware entire world, Namma Bengalooru has arrived royally..!
Nimmooru Yaavooru... I guess its Bharat now after Obama who's talking about Bengaluru..:P
Hmmm... What shall we say now... Namma Bengaluru [Local Branding]... And/Or Obama Bengaluru [International Branding]...:P
@Fabulist
Its "namma Bengalooru" vs Obama now. The royal battle has begun.Lets see who succeeds..:P
Please excuse this out of context message...:)
H A P P Y H A P P Y
B I R T H D A Y
W I S H E S 2 Y O U
A Belated one though...:)
Well written...my bro wrks in IT and hez plannin to move to Bangalore too..Bangalore defnty is on a upswing!!
Btw gr8 blog layout..love it!!
@Fabulist
Thank you so much:)
@Shanu
Thanks alot for the complements. Even your blog too keeps me interested:)
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